Dr Saroj Mishra 

Marketing

Contact: skrmishra@rgipt.ac.in, drsarojmishra@gmail.com

Links: CV
Education Teaching Research
  • PhD (Marketing) from Dept. of Industrial & Management Engineering (IME), IIT Kanpur, India.

  • MBA (Marketing), Dept. of Business Administration, Sambalpur University, Orissa, India.

  • BE (Mechanical) from Orissa Engineering College/Utkal University, Bhubaneswar, Orissa, India.

  • Digital & Social media Marketing

  • Marketing Management

  • B2B Marketing

  • Sales & Distribution Management

Publications/conferences/workshops
  • Bansal, R., Kar, S. K., Mishra, S. K., “Comparative Financial Study between Indian & US Oil Companies: After Crisis“, Eleventh AIMS International Conference on Management, 21-24 December 2013, IMT Ghaziabad.

  • Mishra, S. K. and Sharma, N. K., “Relationship between Service Quality, Loyalty and Cross-Buying Intention: Moderating Role of Perceived Risk and Alternative Attractiveness“, International Journal of Strategic Management [IJSM] (ISSN: 1555- 2411), Volume 10 (1), 2010.

  • Mishra, S. K. and Sharma, N. K., “Relationship between Service Quality, Loyalty and Cross-Buying Intention: Moderating Role of Perceived Risk and Alternative Attractiveness“, IABE-2010 Bangkok Summer Conference, 4-6 June 2010, Bangkok, Thailand.

  • Participated in the ’Workshop on Entrepreneurial Decision-Making’, jointly conducted by Lally School of Management & Technology of Rensselaer Polytechnic Institute (RPI), USA and the SIDBI Innovation & Incubation Center (SIIC) of IIT Kanpur, I9th January 2010, IIT Kanpur.

  • Mishra, S. K. and Sharma, N. K., “Customers’ Service Experience and Cross-Buying Intention in Banking Service Market“, IIMB Management Review Doctoral Students Conference 2009, 27th November 2009, IIM Bangalore, India (Selected).

  • Srivastava, K., Mishra, S. K., Pandey, S., “Organizational Excellence: Total Quality Management“, SCMS Journal of Indian Management (ISSN: 0973-3167), Volume V, No IV, October-December 2008.

  • Pandey, S. and Mishra, S. K., “Drivers of Small Investors’ Investment Decision Making“ 5th International Conference on ’Indian Capital Market - The Way Ahead’, Punjab Commerce And Management Association (Regd.) in collaboration with Punjab School of Management Studies, 25-26 October 2008, Punjabi University, Punjab, India.

  • Srivastava, K., Mishra, S. K., Pandey, S., “Organizational Excellence in the Third World Context“, 3rd National Conference on ’Managing Change for Organizational Excellence’, December 1, 2007, GJIMT, Mohali, Chandigarh, India.