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Picture

Dr Saroj Mishra 

Marketing

Contact: skrmishra@rgipt.ac.in, drsarojmishra@gmail.com

Links: CV
Education Teaching Research
  • PhD (Marketing) from Dept. of Industrial & Management Engineering (IME), IIT Kanpur, India.

  • MBA (Marketing), Dept. of Business Administration, Sambalpur University, Orissa, India.

  • BE (Mechanical) from Orissa Engineering College/Utkal University, Bhubaneswar, Orissa, India.

  • Digital & Social media Marketing

  • Marketing Management

  • B2B Marketing

  • Sales & Distribution Management

Publications/conferences/workshops
  • Bansal, R., Kar, S. K., Mishra, S. K., “Comparative Financial Study between Indian & US Oil Companies: After Crisis“, Eleventh AIMS International Conference on Management, 21-24 December 2013, IMT Ghaziabad.

  • Mishra, S. K. and Sharma, N. K., “Relationship between Service Quality, Loyalty and Cross-Buying Intention: Moderating Role of Perceived Risk and Alternative Attractiveness“, International Journal of Strategic Management [IJSM] (ISSN: 1555- 2411), Volume 10 (1), 2010.

  • Mishra, S. K. and Sharma, N. K., “Relationship between Service Quality, Loyalty and Cross-Buying Intention: Moderating Role of Perceived Risk and Alternative Attractiveness“, IABE-2010 Bangkok Summer Conference, 4-6 June 2010, Bangkok, Thailand.

  • Participated in the ’Workshop on Entrepreneurial Decision-Making’, jointly conducted by Lally School of Management & Technology of Rensselaer Polytechnic Institute (RPI), USA and the SIDBI Innovation & Incubation Center (SIIC) of IIT Kanpur, I9th January 2010, IIT Kanpur.

  • Mishra, S. K. and Sharma, N. K., “Customers’ Service Experience and Cross-Buying Intention in Banking Service Market“, IIMB Management Review Doctoral Students Conference 2009, 27th November 2009, IIM Bangalore, India (Selected).

  • Srivastava, K., Mishra, S. K., Pandey, S., “Organizational Excellence: Total Quality Management“, SCMS Journal of Indian Management (ISSN: 0973-3167), Volume V, No IV, October-December 2008.

  • Pandey, S. and Mishra, S. K., “Drivers of Small Investors’ Investment Decision Making“ 5th International Conference on ’Indian Capital Market - The Way Ahead’, Punjab Commerce And Management Association (Regd.) in collaboration with Punjab School of Management Studies, 25-26 October 2008, Punjabi University, Punjab, India.

  • Srivastava, K., Mishra, S. K., Pandey, S., “Organizational Excellence in the Third World Context“, 3rd National Conference on ’Managing Change for Organizational Excellence’, December 1, 2007, GJIMT, Mohali, Chandigarh, India.

CONTACT US

Department of Management Studies,
Rajiv Gandhi Institute of Petroleum Technology
Bahadurpur, Mukhetia More,
Post: Harbanshganj, Jais,
Amethi,  Uttar Pradesh - 229304
Mobile: +91-9927285001
E-mail: contact_doms@rgipt.ac.in

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